VELVET CONCEPTS' philosophy as a beauty company is to create the most incredible and luxurious beauty products possible. Full stop. They are absolutely dedicated to making women look and feel their best by relentlessly pursuing best-in-class formulas that offer hard working, multi-tasking beauty benefits that perform on their promises.

VELVET CONCEPTS' indulgent and high impact products deliver stunning product textures with the highest possible pigment quality to ensure a woman’s natural beauty is enhanced rather than covered up.  

They aren’t a company that follows the latest beauty fads – VELVET CONCEPTS work with carefully curated colour palettes and textures that that flatter women of all ages - from 19 to 90. Beautiful make up that enhances rather than overpowers, can transform how a woman feels about herself, they want their customers to feel powerful, sexy and beautiful beyond measure.